Profitable Marketing Communications: A Guide to Marketing Return on Investment Book + PRICE WATCH * Amazon pricing is not included in price watch

Profitable Marketing Communications: A Guide to Marketing Return on Investment Book

Many companies still see marketing as a cost, not an investment. According to proven business strategist Antony Young, marketing creates positive value for a business or brand by demonstrating cost versus return. Young and co-author Lucy Aitken propose a radical change in marketing philosophy to an investment-led approach with a focus on value, not cost. The book introduces investment disciplines and strategies to marketing practices and gives insight into how marketers have delivered outstanding marketing return on investment. Finally, it provides a blueprint to maximize the returns from marketing communications.Read More

from£N/A | RRP: £22.50
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  • 074944942X
  • 9780749449421
  • Antony Young, Lucy Aitken
  • 3 March 2007
  • Kogan Page
  • Hardcover (Book)
  • 212
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