Predictably Irrational: The Hidden Forces That Shape Our Decisions Book + PRICE WATCH * Amazon pricing is not included in price watch

Predictably Irrational: The Hidden Forces That Shape Our Decisions Book

Predictably Irrational, Revised and Expanded Edition : Paperback : HarperCollins Publishers Inc : 9780061353246 : 0061353248 : 31 Aug 2011 : In the tradition of "Freakonomics"" and ""Blink,"" a behavioral economist argues that human behavior is often anything but rational--that thoughts are not random, but instead are systematic and predictable."Read More

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  • Product Description

    Why do our headaches persist after we take a one-cent aspirin but disappear when we take a fifty-cent aspirin?

    Why do we splurge on a lavish meal but cut coupons to save twenty-five cents on a can of soup?

    When it comes to making decisions in our lives, we think we're making smart, rational choices. But are we?

    In this newly revised and expanded edition of the groundbreaking New York Times bestseller, Dan Ariely refutes the common assumption that we behave in fundamentally rational ways. From drinking coffee to losing weight, from buying a car to choosing a romantic partner, we consistently overpay, underestimate, and procrastinate. Yet these misguided behaviors are neither random nor senseless. They're systematic and predictable—making us predictably irrational.

  • 0061353248
  • 9780061353246
  • Dan Ariely
  • 27 April 2010
  • Harper Perennial
  • Paperback (Book)
  • 384
  • 1 Exp Rev
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