Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources Book + PRICE WATCH

Museum Marketing and Strategy: Designing Missions, Building Audiences, Generating Revenue and Resources Book

This newly revised and updated edition of the classic resource on museum marketing and strategy provides a proven framework for examining marketing and strategic goals in relation to a museum's mission, resources, opportunities, and challenges.Read More

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Visit Cheapest Shop from£27.37 | RRP: £42.50
* Excludes Voucher Code Discount Also available Used from £26.81
  • ASDA

    * This new edition of the bestselling guide on marketing for museums is thoroughly updated addressing the growing impact of technology shifts in museum branding and marketing strategy and also adds international case studies.

  • Pickabook

    Neil G. Kotler, Philip Kotler, Wendy I. Kotler

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