Ingredient Branding: Making the Invisible Visible Book + PRICE WATCH * Amazon pricing is not included in price watch

Ingredient Branding: Making the Invisible Visible Book

An ingredient brand is a component of a product that has its own brand identity. This book explains how ingredient branding works and how brand managers can...Read More

from£N/A | RRP: £39.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • Pickabook

    Philip Kotler, Waldemar Pfoertsch

  • 3642042139
  • 9783642042133
  • Philip Kotler, Waldemar Pfoertsch
  • 8 June 2010
  • Springer
  • Hardcover (Book)
  • 393
  • 1st Edition.
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