Hospitality Marketing: An Introduction Book + PRICE WATCH

Hospitality Marketing: An Introduction Book

Taking a fresh approach to outlining marketing processes in the hospitality industry, this book discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry. It includes real-life examples, case studies and exercises, and an accompanying website which provides solutions to the exercises.Read More

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  • Blackwell

    Hospitality Marketing: An introduction is ideal for those new to the topic of marketing. It discusses the eight elements of the marketing mix with direct reference to the specifics of the hospitality industry and approaches the whole process in...

  • Pickabook

    David Bowie, Francis Buttle

  • 0750652454
  • 9780750652452
  • David Bowie MBA MCIM MHCIMA, Francis Buttle
  • 5 May 2004
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 392

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