E-Commerce User Experience Book + PRICE WATCH * Amazon pricing is not included in price watch

E-Commerce User Experience Book

207 design guidelines to improve the usability (and thus the conversion rate) for e-commerce sites. Richly illustrated with 221 color screenshots of designs that worked particularly well or that caused problems for shoppers. All the design guidelines are based on findings from detailed usability studies of twenty e-commerce sites with real users in the United States and Europe, showing what they did as they shopped on real e-commerce sites. Covers the following topics: Category pages (including homepages) Product pages, product descriptions, product photos Shopping carts, checkout, and registration Search Selling strategies, cross-sales, recommendations Trust and credibility International users Test methodology used in this research; how to run your own usability studies Read More

from£61.74 | RRP: £
* Excludes Voucher Code Discount Also available Used from £3.52
  • 0970607202
  • 9780970607201
  • Jakob Nielsen
  • 1 July 2001
  • Nielsen Norman Group
  • Hardcover (Book)
  • 389
  • 1st edition
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