Conversational Capital: How to Create Stuff People Love to Talk About Book + PRICE WATCH * Amazon pricing is not included in price watch

Conversational Capital: How to Create Stuff People Love to Talk About Book

In Conversational Capital, readers can discover how positive word-of-mouth drives value and reduces the cost of marketing and promotion. In The Tipping Point, Malcolm Gladwell presents an important idea without any 'how to.' Now Bertrand Cesvet...Read More

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  • Pickabook

    Bertrand Cesvet, Tony Babinski, Eric Alper

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