Chaotics: The Business of Managing and Marketing in the Age of Turbulence Book + PRICE WATCH * Amazon pricing is not included in price watch

Chaotics: The Business of Managing and Marketing in the Age of Turbulence Book

We have entered into an entirely new era, an age of increasingly frequent and intense periods of turbulence in the global economy. This work outlines a specific system for managing waves of uncertainty affecting customers, employees, and other stakeholders.Read More

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  • Blackwell

    Chaotics presents a revolutionary set of guidelines designed to help businesses detect sources of turbulence, price strategically, and adjust products to meet new customer values. We have entered into an entirely new era, an age of increasingly...

  • Pickabook

    Philip Kotler, John A. Caslione

  • 0814415210
  • 9780814415214
  • Philip Kotler, John A. Caslione
  • 1 May 2009
  • Amacom
  • Hardcover (Book)
  • 224
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