B2B Brand Management: The Success Dimensions of Business Brands Book + PRICE WATCH

B2B Brand Management: The Success Dimensions of Business Brands Book

Branding has been the essential factor in the success of consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. This book probes the art and science of branding industrial products. It provides the concepts, the theory, and many cases illustrating the successful branding of industrial goods.Read More

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  • Blackwell

    Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods. This is one of the first...

  • Foyles

    This book is one of the first to probe deeply into the art and science of branding industrial products. It provides the concepts, the theory, and dozens of cases...

  • Pickabook

    Philip Kotler, Waldemar Pfoertsch, I. Michi

  • 3540253602
  • 9783540253600
  • Philip Kotler, Waldemar Pfoertsch
  • 17 August 2006
  • Springer
  • Hardcover (Book)
  • 357

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