100 Ways to Create a Great Ad Book + PRICE WATCH * Amazon pricing is not included in price watch

100 Ways to Create a Great Ad Book

100 Ways to Create a Great Ad is an accessible introduction to creative advertising techniques. Featuring 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. The process of creating an ad can be divided into three steps: planning, concept creation and crafting. This book provides a straightforward guide to concept creation, including methods that are applicable across media, and it offers wide-ranging examples from international campaigns. Aimed at agency creatives, planners and account handlers, as well as graphic designers, marketing professionals and students, 100 Ways to Create a Great Ad has wide-ranging appeal.Read More

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  • Blackwell

    Features 100 spreads detailing concepts such as the 'Reveal' and the 'Mash-Up', it presents the key methods of devising print, television, radio, direct and online ideas. This book provides a guide to concept creation, including methods that are...

  • 1780671687
  • 9781780671680
  • Tim Collins
  • 4 August 2014
  • Laurence King
  • Paperback (Book)
  • 208
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