Gerald Zaltman

How Customers Think: Essential Insights into the Mind of the Market by Gerald Zaltman Harvard Business School Press Hardcover 1 February 2003 from£N/A | RRP: ~~£19.99~~
Marketing Metaphoria: What Deep Metaphors Reveal About the Minds of Consumers: What Seven Deep Metaphors Reveal About the Minds of Consumers by Gerald Zaltman,Lindsay H. Zaltman Harvard Business School Press Hardcover 1 May 2008 from£N/A | RRP: ~~£19.99~~
Innovations and Organizations by Gerald Zaltman,etc. John Wiley & Sons Inc Hardcover 1 September 1973 from£33.27 | RRP: ~~£24.65~~
Strategies for Planned Change by Gerald Zaltman,Robert Duncan John Wiley & Sons Inc Hardcover 1 April 1977 from£62.37 | RRP: ~~£46.2~~
Hearing the Voice of the Market: Competitive Advantage Through Creative Use of Market Information by Vincent P. Barabba,Gerald Zaltman Harvard Business School Press Hardcover 1 December 1990 from£N/A | RRP: ~~£39.99~~