Arsenal: The Making of a Modern Super-Club |
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 | This is a good, informative read from authors who know Arsenal well from different perspectives - Kevin Whitcher from the fan's viewpoint, Alex Fynn from that of a football marketing expert. The great value is that Alex knows Arsene Wenger - indeed lives nearby so he can pop in to chat. This means that the book is an inside story like no other written about Arsenal. Indeed I can only envy the access Alex got, officially denied to me and my co-author Matt Simmons when we were writing our book Great Brand Stories: Winning TogetherGreat Brand Stories Arsenal: Winning together -The story of the Arsenal brand But that is in itself an example of the truth of Alex's observations on the lack of real marketing expertise at even the most 'sophisticated' of football clubs. This book should be required reading in the commercial and marketing departments of all Premier League clubs but more importantly is a great read for Arsenal fans. read more.
Written by Alex Fynn and Kevin Whitcher.
Published 16 August 2008.
Published by VISION SPORTS PUBLISHING.
rrp £16.99.
288 pages Hardcover.
ISBN: 1905326203
ISBN-13: 9781905326204 | |
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