Clicks, Bricks and Brands: The Marriage of Online and Offline Business Book + PRICE WATCH * Amazon pricing is not included in price watch

Clicks, Bricks and Brands: The Marriage of Online and Offline Business Book

Lindstrom?s groundbreaking book offers readers a fascinating insight into the development of today?s clicks & mortar businesses. With an intriguing mix of theory, case study, practical advice and hot updates weekly on the DualBook website, this most respected Internet guru now consolidates his Web genius and international marketing experience. The exclusive case studies and candid exposes reveal exactly how the world?s leading retailers and e-tailers are operating their clicks & mortar strategies. Cases include Toys "R"Us, Tesco, Nokia, Amazon.com, Barnes & Noble, 7-Eleven, The Body Shop, CVS.com, Drugstore.com.Read More

from£N/A | RRP: £9.99
* Excludes Voucher Code Discount Also available Used from £N/A
  • 0749438096
  • 9780749438098
  • Martin Lindstrom, Don Peppers, Martha Rogers
  • 9 May 2002
  • Kogan Page Ltd
  • Paperback (Book)
  • 320
  • 2nd Revised edition
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