Essential English: For Journalists, Editors and Writers (Pimlico) |
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 | Simply put, if you want to be a Journalist, Editor or Broadcaster then this is a book you simply have to read. What it teaches is that (country to popular belief) great writing doesn't require long words and phrases. Less is more is very much Evans mantra, and through this book he will teach how to write the best headlines and intros to grab your readers and keep them engaged.
The back of the book features numerous endorsements which reads like a who's who of the best journalists of the past 30 years.
Essential.
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Written by Harold Evans.
Published 04 May 2000.
Published by Pimlico.
rrp £12.99.
256 pages Paperback.
ISBN: 0712664475
ISBN-13: 9780712664479 | |
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