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Influence: Science and Practice

  
Influence: Science and Practice book cover
This book is an amazing story of how humans get "hooked in". This is a must read for budding sales people and experienced sales people alike. It will truly change your perspective and make you better at what you do. I never would have thought, before reading this book, that social psychology was a science. I was totally immersed in the book from start to finish. read more.

Written by Robert B. Cialdini.
Published 03 August 2000.
Published by Allyn & Bacon.
rrp £25.99.
262 pages Paperback.
ISBN: 0321011473
ISBN-13: 9780321011473		 
 
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