Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Book + PRICE WATCH

Web Analytics 2.0: The Art of Online Accountability and Science of Customer Centricity Book

Covers the fields of web analytics, usability and qualitative analysis, experimentation and testing. This book is suitable for online marketers of various hues, web analysts, web designers and architects, and online executives at various levels of the organization interested in collecting, analyzing, and acting upon web analytics data.Read More

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  • Blackwell

    Adeptly address today's business challenges with this powerful new book from web analytics thought leader Avinash Kaushik. Web Analytics 2. 0 presents a new framework that will permanently change how you think about analytics. Adeptly address...

  • 0470529393
  • 9780470529393
  • Avinash Kaushik
  • 27 October 2009
  • John Wiley & Sons
  • Paperback (Book)
  • 504
  • Pap/Cdr

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