The Lean Startup: How Constant Innovation Creates Radically Successful Businesses Book

In The Lean Startup the successful serial entrepreneur Eric Ries throws traditional thinking out of the window, and presents his radically new methodology for building a successful business. Most startups, says Ries, fail - but they fail for preventable reasons.Read More

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  • Waterstones

    Most new businesses fail. But most of those failures are preventable. This title offers a fresh approach to business that's being adopted around the world. It describes learning what your customers really want, testing your vision continuously, and a

  • 0670921602
  • 9780670921607
  • Eric Ries
  • 6 October 2011
  • Portfolio Penguin
  • Paperback (Book)
  • 336

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