Standing Room Only: Strategies for Marketing the Performing Arts Book + PRICE WATCH

Standing Room Only: Strategies for Marketing the Performing Arts Book

Reviews various key marketing functions - from segmentation to pricing to public relations - in the context of arts management illustrated through numerous examples. This book argues that by embracing various marketing principles and launching marketing strategies music theater and dance organizations can fulfill their artistic missions.Read More

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  • Blackwell

    A complete and up-to-date sourcebook of marketing strategies and techniques for music, dance, opera, and theater organizations, Standing Room Only is an indispensable tool for performing arts managers, marketers, board members, fund-raisers...

  • Pickabook

    Philip Kotler, Joanne Scheff

  • 0875847374
  • 9780875847375
  • Philip Kotler, Joanne Scheff
  • 1 January 1997
  • Harvard Business School Press
  • Hardcover (Book)
  • 560

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