Marketing 3.0: From Products to Customers to the Human Spirit Book + PRICE WATCH

Marketing 3.0: From Products to Customers to the Human Spirit Book

Understand the next level of marketing The new model for marketing-Marketing 3. 0-treats customers not as mere consumers but as the complex multi-dimensional human beings that they are. Customers in turn are choosing companies and products that satisfy deeper needs for participation creativity community and idealism.Read More

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  • Pickabook

    Philip Kotler, Hermawan Kartajaya, Iwan Setiawan

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