Influence: The Psychology of Persuasion Book + PRICE WATCH * Amazon pricing is not included in price watch

Influence: The Psychology of Persuasion Book

If you were only ever allowed to read one self help book in your lifetime, this memorable book will certainly have the power to influence your mindset, at work and at home. Dr Robert Caildini PhD has spent more than thirty years looking at why and how people can be influenced to behave in certain ways, or say yes to things that they would rather not. Essentially the book describes the methods that people use, particularly in sales and marketing, to manipulate you towards certain behaviours or buying patterns. The essence of Dr Caildini hypothesis is that as human beings we instinctively seek to appear consistent with our past actions and our beliefs about our own values and principles. This instinct allows others to control our behaviour at both conscious and subconscious levels. We then become easy prey for unscrupulous and reasonable sales tactics alike. Dr Cialdini uses case study citations to explain how easily we can succumb to the persuasions of others, and is not afraid to utilize his own gullibility to some techniques, for example, because he wanted to appear consistent to the attractive sales woman to whom he had confided; being an avid lover of the Arts, he agreed with her that he would attend the theatre more if it was cheaper, thus cornering him into signing up to a year's subscription to the theatre. Robert Caildini explains how our motivations allow these methods work and not only is it a must read for entrepreneurs, marketers and their prey - whoever they may be, it is also one of the most useful books for anyone interested in the study of motivating behaviour change, such as in the field of public health care.Read More

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  • Amazon

    Explains the psychology of why people say 'yes' - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them.

  • Play

    Influence the classic book on persuasion explains the psychology of why people say "yes" - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life the principles of "Influence" will move you toward profound personal change and act as a driving force for your success.

  • TheBookPeople

    Influence, the classic book on persuasion, explains the psychology of why people say yes - and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book. You'll learn the six universal principles, how to use them to become a skilled persuader - and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.

  • BookDepository

    influence : Paperback : HarperCollins Publishers Inc : 9780061241895 : 006124189X : 31 Mar 2020 : Explains the psychology of why people say "yes"" - and how to apply these understandings. This book aims to teach the six principles, how to use them to become a skilled persuader - and how to defend yourself against them."

  • 006124189X
  • 9780061241895
  • Robert Cialdini
  • 1 February 2007
  • HarperBusiness
  • Paperback (Book)
  • 336
  • Rev. Ed., 1st Collins Business Essentials Ed
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