Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Book + PRICE WATCH * Amazon pricing is not included in price watch

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution Book

Talks about the state of the art in viral, buzz and word-of-mouth marketing. This work shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. It focuses on the consumer to consumer approach to marketing: word of mouth.Read More

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  • Blackwell

    Through a wide range of solutions and case studies from the coalface, Connected Marketing demystifies viral, buzz and word of mouth marketing and demonstrates that managing successful connected marketing activity is possible through an organized...

  • Pickabook

    Justin Kirby (Editor), Paul Marsden (Editor)

  • 075066634X
  • 9780750666343
  • 9 November 2005
  • A Butterworth-Heinemann Title
  • Paperback (Book)
  • 216
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